How Search Engines Work
One of the biggest mistakes that new internet business owners make is thinking once their websites are up and running, they just need to sit back and watch the customers and orders roll in. In defense of the newbie, many experienced, but unscrupulous, marketers lead new business owners to believe this is the case so that they can simply make the sale or build their downline.
What most new business owners don’t understand is that, even if you have a top-notch website with the best products available on the internet, if potential customers can’t find it then they can’t buy from you, and your business is going to fail.
To avoid this situation, it’s imperative that once your website is live, the internet search engines know about your site. What’s even better is that you take the search engines into consideration as part of the process of building your website. This can be achieved by doing your keyword research before building your site and making sure that your pages are rich with your targeted keywords for the best possible search engine optimization (SEO).
If the search engines (Google, Bing, Yahoo, etc) don’t know that your website exists then they can’t include links to your website as part of a search results page. To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.
First, you should identify the keywords that are most appropriate to your products and services. Think of them as being the words and phrases that your potential customers would type into a search box when they are looking for your specific products or services.
Second, you’ll need to build each of your website pages around those phrases to make sure the search engines will be able to ‘find’ the pages you’ve created. Search engines use programs called ’spiders’ or ‘robots’ to review millions of web pages every day, in order to determine what type of information is contained on those websites. (You may have also heard this process referred to as ‘crawling’.) This information is reported back to the central database of the search engine, where it is then categorized and ranked based on keyword relevancy.
Each search engine uses different techniques and algorithms to determine which web pages are most relevant to a particular keyword phrase. The exact algorithms are secret, and are thought to change over time.
If you are able to effectively optimize your website for your chosen keywords, the search engines will be able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.
Not only that, but search engines provide results in order; meaning the sites that are considered to be most relevant to the keyword phrase will appear near the top of the results list. Since most users tend to click the links near the top of the list first, it’s important to not only get your web pages properly indexed for your specific keywords, but also to get your web pages near the top of the results page. Accomplish this and your business is destined for long-term success.
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